Audience Research

To allow us to have some more knowledge of what people want from a music video we constructed a questionnaire. The answers are bellow:




1.Are you male or female?


Male-10= 50%
Female-10= 50%






2.What age group do you fall in?


Below 16-0=0%
16-18-18=90%
Over 18-2=10%






3.How often do you listen to music?


Every day-16=80%
Up to 3 times a week-3=15%
Weekly-1=5%
Fortnightly-0=0%
Hardly ever-0=0%








4.Where do you listen to the majority of your music?


TV-1=5%
Radio-1=5%
CD/Record/Tape Player-1=5%
IPOD-8=40%
Laptop/Computer-9=45%








5.What music genre do you listen to the most?


Rock-6=30%
Indie-4=20%
Dance-0=0%
RnB-1=5%
Pop-8=40%
Other-1=5%








6.Do you prefer fast or slow songs?


Fast-19=95%
Slow-1=5%








7.Do you enjoy watching music videos?


Yes-18=90%
No-2=10%








8.What type of music video do you prefer?


Visuals relating to the lyrics-3=15%
Disjuncture (no connection between the video and lyrics)-12=60%
Live performances shown as music video-1=5%
Parodies-4=20%








9. Do you think it is important to show shots of the band and instruments in the video?


Yes- 5=25%
No-15=75%








10. Do you think carefully thought out costumes are important?


Yes-18=90%
No-2=10%