Amount of shots:
There are approximately 157 shots that can be seen in the music video, each featuring a well pumped up dance routine which has clearly been well thought out. The amount of shots has made it clear that the song is fast pace and packed with interesting visuals.
Meat Shots:
There are approximately 121 shots of the artist (meat shots) in the video. This makes her the center of attention and shows that the produces wanted this to be the case. With only 36 shots that she is not shown in throughout the full video it would be very hard to recognize who was the main performer!
Link lyric to visuals:
When the song says ‘Ill be your commander’ the visuals are of Kelly Rowland showing she is in control which helps the audience visually see what the song means. This is shown again when she says the word ‘commander’ she does the salute signal. This again helps the audience to match the audio with the video.
Pace:
The song is very fast paced and the shots match this. There is no shot longer than 3 seconds which helps the rhythm of the song be visually exciting for the viewers pleasure. If the shots were slow and longer the viewer would loose interest fast.
Type of Shots:
The video incudes many shots, a lot of which are close-ups mixed in-between of long shots, the rest of which are extreme long shots and a few of which are tilts. This variety of shots allows the viewers interest to stay throughout the entire video.
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