Evaluation

Evaluation on Prezi

Album Advert

To give the band a more professional feel and look we decided to produce a advert for the single. I porduced this useing Photoshop. I used the image i had produced for the front of the album as the image in the center of the album. I then added diamonds around this and placed the text in suitable places. The idea behind the design was to make it look simple, fresh and easy to see. After looking at other advertisments i realised that bright colours are effective so i used a bright colour for the logo and used black writing to make it easy to read from a distance and to compliment the colour. Overall i am pleased with my design as i feel it works for its purpose and looks profesional.

DigiPack Layout

I designed the digi-pack for the single. This is what i came up with. I used a variety of colours to make it bright and colour full while at the same time used images which appear in the music video to place on the different faces, this was to allow the customer to relate the physical product with the visuals on the video. This has also helped the band look more professional and thought about. To make the digi-pack i used Adobe Photoshop with the acquired skills from my photography course to layer up the different parts and used several of the effects and layer masks to achieve the colours.

The logo has been used on the front cover and on the disc, when we looked at other cd singles and albums we noticed that often the design on the front of the case was often in some way represented on the actual disc. This helps the customer if they find the disc out of its case they can straight away realize with the easily memorable visuals that it belongs to this case.

This design is the flat image before folding. This would be folded in half then the two sides folded in.

Final Music Video

After adding all of the effects and editing we had to convert the final cut file to a movie file. This was simple which allowed us to upload it onto youtube. Bellow is the finished result of our music video.

I think the video is really interesting and i feel it follows most of the conventions of a pop video. I think that we have included many different shots at a fast pace which allows the viewer to follow the pace through the visuals as well as the rythem from the audio.

We have decided to write an in depth evaluation on our music video.

Rough Cut

We produced a rough cut to allow us to see what the finished product will look like. To produce this we quickly put together the clips which we were going to use and did some editing, after the rough cut was put toegther we were then able to change the smaller details and add more effects. I think our rough cut clearly shows the quality that the final video will look like and gives a feel for what will be produced.



To complete the video we still need to edit more of the green screen by adding in a variety of interesting and colourful backgrounds, in some cases we also need to add in more clips as currently a few shots last too long or are ourt of focus, this may need us to re-film parts. As this is only a rough cut and is only to get a rough idea of the finished product, it does not last the full lenghth of the song whereas the actuall finished video will.

To make the backgrounds I used photoshop to build up an image useing layers. This allowed each part of the image to be seperate and become movable when put into final cut. This was simple and easy to do once i worked out that it would work in final cut however as each shot had to be different I needed to create many backgrounds for each shot to make sure that the video was constantly changing and keeping the audience's attention.

Shooting Schedule

As our music video is based using the green screen we have had to try our best to fit our spare time in college with the time that the studio is able to be booked out. This has been hard as not all of us have the same free time, luckily wednesday afternoons none of us have any lessons or out of college commitments which meant this was going to be our main shooting day, and other days would be during media lessons or break/dinner.

Wednesday 20th-
9.00-10.30- During the time of our usual lesson period.
12.15-4.00- Over dinner time and then from 1.05 onwards the use of our free time.

Friday 22nd-
10.45-1.05- Shooting during lesson time and then from 12.15 over dinner.





After uploading and editing some of our video we realised that we needed more footage. We hired out the studio in the brinkburn college to allow us to shoot footage of the parts we had accidently missed out. The days we hired out are:

Thursday 11th November-
13.05 - 15.10 - This was during our lesson and into the next period as we all had free time which had realised when booking the studio. This allowed us to shoot most of the corus which we were missing.

Friday 12th November -

10.45 - 12.15 - The footage we captured was to be used in the missing parts of the video which we did not have any footage to fill. This time was during a media lesson period.

Risk Assessment

For health and safety reasons our group came up with a list of all the possible risks that maybe a danger to us whilst producing our music video. We also came up with some problems we may come across if all the items we need to film are not available. We came up with some ideas as to how we would deal with and treat the situation if it was to happen and also what we could do to avoid it.